Media Relations

  • Media Relations Richmond Public Schools supports the rights of citizens to have access to information that affects school programs and services for students. The district strives to maintain a positive relationship with all news media outlets and other communications representatives. Our goal is to ensure the dissemination of timely, accurate and newsworthy information to the community through the news media. All district staff and administrators shall endeavor to create a positive, courteous relationship with members of the news media and maintain open communications on matters of a routine nature while also keeping the welfare of students as the guiding principle in all contacts with the news media.

    The Office of Communications & Media Relations (OCMR) coordinates news coverage of the school district and is responsible for overseeing official communications between the school system and news media.

    Media Access to District Schools & Facilities

    Richmond Public Schools welcomes members of the media into our schools and strives to provide the most accurate and timely information available. The Office of Communications & Media Relations should be the first point of contact for all media inquiries for our district. News media will not be allowed on any district property without prior consent from the Office of Communications & Media Relations.

    Interviewing & Photographing Students

    Richmond Public Schools operates in compliance with Family Educational Rights and Privacy Act (FERPA). This law allows students and parents to opt out of the release of certain information about students, including photographs. Each school is responsible for maintaining a database to determine who cannot be photographed and interviewed according to FERPA guidelines via the district’s

    Student Media Consent Form

    The Student Media Release Opt-Out Form must be confirmed prior to taking photos, video and quotes from RPS students.

    Press Releases, Media Alerts & News Conferences

    The Office of Communications & Media Relations is responsible for coordinating all news coverage of the school district. The department oversees official communications between the school system and news media by initiating story ideas to include press releases and media alerts as well as facilitating requests for news coverage from media representatives and district personnel.OCMR also provides assistance to school administrators regarding effective relations with the news media.

    The superintendent of schools (or a designee) and the director of communications and media relations serve as the primary spokespersons for the district on all matters of districtwide interest. All media inquiries should be submitted to OCMR by phone at (804) 780-7100 or e-mail at communications@rvaschools.net

Contact Information

  • customer Service Communications & Media Relations
    301 North Ninth Street
    14th Floor
    Richmond, VA 23219
    Phone: 804.780.7100
    Fax: 804.780.6988

    Questions or Comments?