Brand Assets

  • Our Mission
    The mission of Richmond Public Schools, the gateway to infinite possibilities, is to lead our students to extraordinary, honorable lives as inspirational leaders who shape the future with intellect, integrity and compassion through challenging, engaging learning experiences guided by highly qualified, passionate educators in partnership with families and communities. 

    Our Brand
    In August 2016, Richmond Public Schools (RPS) introduced a new district logo and tagline as the first phase of its rebranding campaign.

    Our brand is more than a logo and tagline. It represents our mission and reinforces our promise to all stakeholders. It is a promise to realize academic success for all students and engage our community in our continued efforts to provide a world-class school system.

    Brand Guidelines
    Employees are valued partners in our rebranding efforts, and should consider themselves as ambassadors in the important work of building a stronger and better brand for RPS. To support a strong, unified brand identity, RPS has established guidelines that define our brand and explain how it should be used, both internally and externally. This guide was developed to assist all stakeholders in understanding and accurately communicating the RPS brand. By diligently following these standards, we can ensure our brand identity is being promoted with consistency and effectiveness. Please refer to these Brand Guidelines for all marketing and communication needs.

    Approved logos are provided below for districtwide use. To request business cards, please complete a Business Card Request Form. To request business envelopes, please submit a RPS Business Envelope Order Form. All letterhead and other graphic requests should be submitted via email to:

    For information on ordering branding apparel and marketing materials, contact the OCMR at (804) 780-7100. Please note: An online store has been established with Specialty Incentives to provide quick turnaround for branding apparel. For instructions on how to complete an online order with Specialty Incentives, click here.