Communications and Outreach

  • How will RPS be communicating to families and staff about our reopening plans?

    Starting the week of August 3, we will be launching our #ReopenWithLove campaign, designed to ensure that all of our stakeholders have the information they need to start the year successfully.

    What are the main ways RPS will communicate our #ReopenWithLove plan?

    • Starting the Week of August 3
      • RPS Website: We will have a new #ReopenWithLove section of our website, which will serve as a one-stop shop for all reopening information.
      • RPS Direct, RPS Live!, and RPS Social Media Platforms: Superintendent Kamras will continue to provide daily updates in his RPS Direct newsletter (which now goes to over 20,000 members of the RPS Family). In addition, we will focus all of our August and September RPS Live! Episodes on reopening. Finally, we will use our Facebook, Instagram, and Twitter accounts to push out critical updates.
    • Starting the Week of August 10
      • Parent Link: All RPS families will receive a weekly Parent Link call with reopening updates.
      • School-Based Communication: Principals will provide weekly updates (at a minimum) to their schools communities via email and robocalls.
      • Family Support Line: We will be increasing the number of people answering phones for the RPS Family Support Line (804-780-6195) and will respond to all messages within 24 hours.
      • Food Distribution Sites: Informational flyers about reopening (in both English and Spanish) will be distributed at all food distribution sites on a weekly basis.
      • Radio/Television: RPS will continue to reach out to local media outlets to share information about our reopening plan and to highlight the work of our employees, volunteers, and community partners.
      • Physical Mail: All families will receive a letter informing them about key elements of our reopening plan.
      • Community Walks: Teams of RPS staff and volunteers will be doing Community Walks to pass out flyers and door hangers about school reopening. If you would like to volunteer to join RPS staff on the community walks, sign up on the HandsOn Greater Richmond website.
  • What additional outreach will RPS be doing for families who may not be fluent in English?

    In addition to the overarching strategies listed above, we will take the following steps to support these families:

    • Translate all reopening materials into Spanish, French, Arabic, and Swahili
    • Make personal phone calls to each family in their native language
    • Include all reopening content to RPSenEspañol and RPSenVivo
    • Appear weekly on Spanish radio
    • Utilize existing networks (e.g., Sacred Heart) to pass out flyers to families
    • Share reopening information in-person at school registration events throughout the community

     

    What additional outreach will RPS be doing for families who may have unstable housing?

    In addition to the overarching strategies listed above, we will take the following steps to support these families:

    • Share reopening flyers at shelters and transitional housing centers
    • Make personal phone calls to each family
    • Leverage partners (e.g., Department of Social Services) to share reopening information

     

    What additional outreach will RPS be doing for families in RRHA or other highly-populated apartment complexes?

    In addition to the overarching strategies listed above, we will take the following steps to support these families:

    • Conduct Community Walks to pass out flyers and answer questions in each of the apartment complexes (see dates, locations, and times above)
    • Leverage existing community events (e.g., COVID-testing) to share reopening information