School Brand Guide TEMPLATE
Brand Is Everyone’s Responsibility
Your School’s Identity
Every RPS school has a story, personality, and community that makes it unique. Your brand brings that identity to life — helping students, families, and staff recognize who you are and what you value.
Your school’s brand should feel distinctly yours while connecting to the larger RPS identity. Consistent use of approved logos, colors, fonts, imagery, and messaging helps create a cohesive experience across websites, social media, newsletters, flyers, and more.
RPS has developed brand guidelines to help every school communicate with clarity and consistency. Use these guidelines when creating print or digital materials so that, together, we can build a stronger, more recognizable RPS brand — while celebrating what makes your school unique. Your school’s brand is more than a logo. It’s how your community recognizes you, experiences you, and remembers you.
Designing with the RPS Brand in Mind
As AI tools become more common, we’re committed to providing the guidance, templates, and resources you need to create high-quality materials that stay aligned with the RPS brand — and remain easy to produce. If you’re missing a resource or need a template, please let us know. We’ll do our best to support you.
Graphics created solely with AI tools are often not brand-aligned and may use incorrect fonts, imagery, logos, or other visual elements. Our brand is rooted in authentic photography of real RPS students and a strong, custom brand package tailored to each school. Whenever possible, use the resources provided in your school’s brand package to ensure your communications feel consistent, recognizable, and uniquely yours. No matter what, all RPS-affiliated flyers must:
- Use approved fonts
- Use the school’s specific colors
- Include the school logo in either the top (centered) or bottom-right corner
Colors
These are our approved brand colors. Please do not deviate from this color palette.
#0066AD
Maroon
- Primary
- Pairs with white text (#FFFFFF)
#F2F3F3
Light Grey
- Accent
- Pairs with black text (#000000)
#4B1010
Dark Maroon
- Secondary
- Pairs with white text (#FFFFFF)
#999999
Medium Grey
- Accent
- Pairs with black text (#000000)
#D0CABF
Khaki
- Accent
- Pairs with black text (#000000)
#000000
Black
- Accent
- Pairs with white text (#FFFFFF)
Supporting Fonts
Use supporting fonts to add variety and personality while complementing the primary fonts. They work best for secondary headlines, accents, and special use cases. These fonts are also available for use in ParentSquare templates.
Your School Logos
Primary Logo
BW Logo
Templates & Tools
These are our approved resources for print and digital use. These will be updated on an ongoing basis, so be sure to bookmark and check your brand kit for new materials.
Adobe Express
Use it for: Editable, high-quality designs
We’ve made it easy to create on-brand materials with templates ready to use in Adobe Express. Your school’s approved colors, fonts, and logos are already loaded into your brand kit, so you can start creating with confidence.
- Template Library
- School Brand Kit
Smugmug
Use it for: Accessing your school’s photography.
Looking for authentic photos of your school community? Your school’s SmugMug photo folder is the best place to find approved images for your communications. Download photos from your school’s folder and use them in design programs.
- Your School’s Photo Folder
Canva
COMING SOON
Our templated Canva library is coming soon! In the meantime, Canva is not yet an approved design platform, so please ensure any Canva-created materials follow all RPS brand guidelines.
Other Resources
- Your School’s Letterhead
Request a Resource
We’re here to help make using our brand as easy as possible. We’ve provided logo files in the formats you’re most likely to need for digital and print applications. To request a brand resource, please contact the Brand & Digital Strategy Coordinator.
Thank you for upholding our brand identity!