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Media Relations

A woman smiles while sitting with three young children on a playground structure.


RPS is excited to partner with the media to highlight the great things happening throughout the division. We look forward to inviting you into our schools and sharing stories of our students and staff that inspire, uplift, and unite the RPS community.

Media Guidelines

In order to best support you, all media requests will be streamlined through the Office of Engagement. To help facilitate these requests, we ask the media to adhere to the following guidelines and procedures:

  1. POINT OF CONTACT FOR RPS MEDIA RELATIONS
  1. ACCESS TO SCHOOLS
    Media are permitted to film outside of schools and inside schools outside of normal school hours. All media visits must be cleared by the Office of Engagement prior to arrival. Once the visit has been approved, media representatives are required to check-in at the front office.
  1. PHOTOGRAPHING, VIDEOTAPING, OR INTERVIEWING STUDENTS
    RPS operates in compliance with the Family Educational Rights and Privacy Act (FERPA). This law allows students and parents to opt-out of the release of certain information about students including photographs and video. The Office of Engagement will work with each school to determine who cannot be photographed and interviewed according to FERPA guidelines. Please check with the Media Relations team before taking photos, video, or conducting interviews with students.
  1. DESIGNATED SPOKESPERSONS
    The following individuals are the designated spokespersons for Richmond Public Schools:
  • Jason Kamras, Superintendent
  • Dr. Danielle Greene-Bell, Chief Engagement Officer
  • Alyssa Schwenk, Director, Communications & Media Relations
  • Kylie Flickinger,  Press & Events Specialist

Media Resources

RPS Style Guide

Guidelines for RPS logos, branding, & correspondence.

RPS Logos 

Multiple formats of logo files available.

Media Opt-Out Forms

Forms for families to opt-out of photos and videos.