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RPS Brand Guidelines

Using the RPS Brand

The Richmond Public Schools (RPS) brand represents our schools, students, families, staff, and community. Consistent use of our visual identity helps ensure that communications from RPS are clear, recognizable, and connected across every platform.


This guide provides approved standards and resources for vendors, contractors, community partners, and other organizations creating materials on behalf of or in partnership with RPS.


Whether you are developing a flyer, website, presentation, social media graphic, publication, advertisement, or other communication, please use the guidelines and resources provided here to ensure your work accurately represents Richmond Public Schools.
The RPS brand is more than a logo. It encompasses our visual identity, including our logos, colors, typography, photography, and other design elements.

Using RPS Logos

RPS logos are official marks of Richmond Public Schools and should be used only in accordance with the standards outlined in this guide.

When creating materials that represent RPS:

  • Use only approved, official logo files.
  • Do not alter, stretch, distort, recolor, or otherwise modify logos.
  • Maintain adequate clear space around all logos.
  • Use the appropriate logo for the application and background.
  • Do not recreate logos or use low-resolution versions when an approved file is available.
  • Do not combine RPS logos with other marks in a way that changes their appearance or implies an affiliation that does not exist.

For professional printing and other high-quality applications, use the provided vector-enabled files whenever possible

Primary Logo

Stacked, Color

Primary Logo

Horizontal, Color

White Logo

Stacked, English

White Logo

Horizontal, English

Spanish Logo

Stacked, Color

Spanish Logo

Horizontal, Color

Spanish Logo

Stacked, White

Spanish Logo

Horizontal, White

Colors

These are our approved brand colors. Please do not deviate from the color palette. Design color composition should relect these ratios: Primary color palette — 75%, Other Palettes — 25% (accent palettes)

 

Primary

 

      #0066AD

Blue

      #FA940D

Orange

      #68BC00

Orange

      #FBCF43

GOLD

Brights

 

      #40A1E3

Sky

      #F0609C

Bubblegum

      #A13B93

Plum

      #37BB9E

Teal

Muted

 

      #3D5280

Navy

      #D49A29

Mustard

      #1E6E7A

Marine

      #CFA3CC

Lilac

Primary Fonts

Use primary fonts for headlines, key messaging, and prominent brand communications. These fonts establish our core visual identity.

 

Montserrat

Gloria Hallelujah

Supporting Fonts

Use supporting fonts to add variety and personality while complementing the primary fonts. They work best for secondary headlines, accents, and special use cases. These fonts are also available for use in ParentSquare templates.

 

Archivo

Clean, capable, and modern

DM Serif Display

Bold, editorial, and confident (headlines only)

Oleo Script

Expressive, friendly, and celebratory (headlines only)

Sanchez

Strong, distinctive, and grounded (headline only)

Urbanist

Fresh, sleek, and contemporary

Request a Resource

We’re here to help make using our brand as easy as possible. We’ve provided logo files in the formats you’re most likely to need for digital and print applications. To request a brand resource, please contact the Brand & Digital Strategy Coordinator.

Thank you for upholding our brand identity!